Running the Numbers

by Paul Polak and Sydney Bergen Over the last 30 years I have found it useful to constantly and obsessively “Run the Numbers” when I look at any business opportunity. I try to do this in a way that quickly strikes to the heart of any business. Running the numbers can identify key transformative opportunities as well as the greatest likely stumbling blocks to success. Just about every entrepreneur I know can generate the financial projections required by a standard business plan. But the ability to carry out rapid and sequential back-of-the envelope estimates of things like where the sweet spot in the market lies,…

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Sun-Powered Irrigation

By Jack Keller, P.E., Paul Polak, Paul Storaci, and Robert Yoder A note from Paul Polak: This is the last paper my dear friend and soul brother, Jack Keller, wrote, He died recently at the age of 85 at an IDE social gathering, in the middle of an animated discussion on politics, He put down his wine glass, said he wasn't feeling too well, and collapsed in the arms of a fellow board member. He died doing what he loved, which is the way I hope to go when my time comes. This article describes our dream of replacing millions of diesel pumps in the…

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Clean Water for India

Spring Health, our rapidly scalable safe drinking water company designed to go global, has now started its commercial rollout in India by recruiting and training 90 new full-time staff, and expanding from 35 villages to 105 villages in three months. As the months go by, we have learned more and more about the fundamental importance of getting the marketing mix right. We've bundled all the most successful tactics into an approach we call "blitz marketing." Blitz marketing We have improved our blitz marketing strategy to the point that we now can increase sales in village partner shops to 1000 liters of water a day within…

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The Last 500 Feet

Developing practical and profitable new ways to cross the last 500 feet to the remote rural places where poor families now live and work is the first step towards creating vibrant new markets that serve poor customers. Fortunately, it’s not that difficult to transport 100 kitchen drip kits from Kathmandu to Pokhara on the roof of a bus. The challenge is in getting those kitchen drip kits to the hundred scattered farms in hill villages that are a day’s walk from the nearest road! From anything including drip irrigation kits, oral rehydration salts, penicillin, and disaster relief food, moving goods and services over the last…

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The SunWater Project – Advanced Solar Technology for Poor Farmers

In my last article, you heard about SunWater, a project to build a radically affordable solar water pump for $2-a-day farmers that will transform small plot agriculture, create new water markets, and significantly increase incomes that will raise bottom-of-the-pyramid families out of poverty. Our target customers are small-plot farmers in India and Africa. These farmers need a reliable, low-cost water pumping system so that they can grow cash crops to increase their incomes. They also need electric power to add value to their crops (grinding, processing, etc.) and for household use. Current pumping systems cost too much or are unreliable. Solar pumping systems have been…

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Transforming Solar Pumping to Eliminate Rural Poverty

What if we could harness the limitless power of the sun to carry  water to the crops of millions of small poor farmers around the world? If I want to water my petunias, I turn on the tap outside my house, hold my thumb over the end of a battered green hose, and water away. If a small farmer in Ghana or China wants to water a small patch of vegetables he’s growing to sell in the local market, he breaks his back hauling water in two buckets or sprinkling cans from a nearby stream. It takes six hours a day every other day for…

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Four Transformative Business Opportunities in Emerging Markets

University of California, Berkeley- Haas School of Business March 13, 2012 I’m going to describe a little bit about the four businesses and then we’ll have a little bit of time for question and answers. Here’s an example in the area of health. The four businesses I talked about are: health, education, water, and energy. One opportunity in health is that about a billion people need reading glasses. You don’t have to design a technology; you can actually have reading glasses of various strengths built in mainland China for about 50 cents or less. The real challenge is the global distribution system and a robust…

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From Concept to Market: How to Design for Impact

Responding to Martin Herrndorf's (@Herrndorf) blog post titled All That Glitters is Good on NextBillion.net "How do we commercialize university and do-it-yourself projects for the Other 90%? Too much sits in research." Paul Polak's video response is below: "The Appropriate Technology movement failed because it was peopled by technocrats rather than hard-headed entrepreneurs, and technologies were designed to solve technological problems rather than being designed for the market." "The same problem exists when technologies are designed in design courses in universities, rather than being designed to fit into markets, and markets that are scalable. In order to make things work with practical impact they have to be designed…

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Social Enterprise and the End of Untouchability

by Bhavna Toor This week Paul Polak has guest blogger Bhavna Toor.  Bhavna will be talking about the new work Paul has been doing in India.   Originally Posted at Primal Fellowship Bhavna developed a deep curiosity for understanding the drivers of economic growth and social equity by witnessing socio-economic disparities firsthand in the half dozen countries around the world that she called home throughout her childhood. She has worked part-time with a number of non-profits and social enterprises by applying her business acumen to their respective issues. Bhavna recently completed her MBA from NYU Stern School of Business where she specialized in Social Innovation and…

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How to Triple the Income of Sprinkling Can Farmers in Asia and Africa

by Paul Polak There are at least 50 million poor farmers who use sprinkling cans to irrigate quarter acre vegetable plots and sell what they grow to customers in cities and towns in Asia and Africa. I  have interviewed hundreds of them, and have no doubt that they can double or triple their incomes with access to improved affordable irrigation, farming methods, and access to markets. Here is a case in point. In August, 2009, Bob Nanes, (IDE Ghana), Sue Haley (IDE Africa) and I visited 14 sprinkling can farmers who produce vegetables for the million or so people who live in Kumasi, Ghana. Here’s…

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