About The Book
What It’s About
Paul Polak and Mal Warwick’s new book, The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers, offers a bold and brilliant new market-based approach to end global poverty. The book:
*** Views the failure of traditional methods to end poverty as an opportunity for business to open new markets and for the world’s poor to lift themselves out of poverty
*** Shows why business is better equipped to eradicate world poverty than nonprofits or governmentsIs coauthored by businessman and inventor Paul Polak, who has helped nearly twenty million people get out of poverty, and prominent serial social entrepreneur Mal Warwick
*** Details how to design and market products that transform the lives of the world’s poor—and make a nice profit
The nearly three billion people living on $2 a day are not just the world’s greatest challenge—they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need and driven by what Polak and Warwick call “the ruthless pursuit of affordability.”
Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy. Together, they show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, health care, and other necessities at a fraction of the usual cost and at profit margins comparable to those of businesses in the developed world.
Promising governmental and philanthropic efforts to end poverty have not reached scale because they lack the incentives of the market to attract massive resources. This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result not only in vibrant, growing businesses but also a better life for the world’s poorest people.
Hardcover: 264 pages
Includes discussion guide